Where to buy Sanrio and character goods in Tokyo
3 stores in Tokyo for Sanrio and character goods, sorted by station, with what to check before you buy.
Before you go
- Japanese nameキャラクター グッズ — show this to staff or search it on Rakuten.
- Where to startTokyo Station / Nihonbashi, Harajuku / Shibuya and Ginza have the most shops for this.
Where to buy in Tokyo 売り場
Stock changes daily. Call ahead for limited items.
- 銀座GinzaGinza LoftNewCentral Ginza branch of Loft with tax-free procedures on 3F, convenient for a Ginza shopping day.Tax-freeDirections
- 原宿・渋谷Harajuku / ShibuyaShibuya LoftNewBig lifestyle store with a cosmetics section and a tax-free counter open 11:00 to 20:30.Tax-freeDirections
- 東京・日本橋Tokyo Station / NihonbashiTokyo Character StreetCharacter shopsAn underground street of official character shops inside Tokyo Station's Ichibangai.Ask about tax-freeDirections
Questions visitors ask
Which area of Tokyo is best for Sanrio and character goods?
Tokyo Station / Nihonbashi, Harajuku / Shibuya and Ginza. Tokyo Station / Nihonbashi has 1 of the stores on this page. Harajuku / Shibuya has 1 of the stores on this page. Ginza has 1 of the stores on this page.
Can I shop tax-free?
From 1 November 2026, eligible stores charge the full price including 10% tax, then refund it after customs confirms export when you leave Japan, within 90 days. You need at least ¥5,000 before tax per store. Ask each shop whether it takes part.
Sources
Valid from 1 November 2026
Tax-free now works as a refund
You pay the 10% consumption tax in the store, then get it back after you leave Japan.
- Pay the full priceShow your passport at a tax-free store and keep the receipt.
- Customs check at departureAt the airport or seaport, within 90 days of purchase.
- Refund arrivesBy card, cash or bank transfer, depending on the store.
Minimum ¥5,000 before tax per store. Ask at checkout how that store pays refunds. Full guide to the new refund system ▶